What makes Saudi so special?

Saudi is the most exciting travel destination in the market today.

Largely unexplored by international leisure visitors, Saudi is the true home of Arabia – a land rich in culture, heritage, mystique and romance. A land of adventure and unparalleled hospitality.

It is a country of natural beauty, great diversity and hidden treasures. Saudi’s tourism offering focuses on delivering authentically Arabian adventure, culture and heritage underpinned by remarkable hospitality. It is the Kingdom’s unique natural attributes and its authenticity as the home of Arabia that will attract and enthral travelers.

The Kingdom of Saudi Arabia is the largest country in the Middle East, and fourth most populous in the MENA region with its 2020 population estimated at approximately 35 million people.

In September 2019, Saudi Arabia opened its doors to leisure tourists from around the world. This historic milestone is a key step in the implementation of Vision 2030, the Kingdom’s economic diversification program, aiming to connect Saudi to the world, build bridges between cultures and create prosperity for the future.

Adventure

Saudi offers awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain, making the kingdom worthy of a spot on any outdoor enthusiast’s bucket list. The kingdom boasts quite an itinerary, from desert and water adventures to camping and hiking through caves and craters.

Culture

Saudi culture is as rich as it is diverse. Visit the Kingdom’s many mosques and traditional markets to experience a rhythm of life that has little changed over the centuries. Explore the different regions to experience the multicultural variety of foods, lifestyles and customs.

Nature

Whether you are sailing the crystalline waters of the Saudi Red Sea, exploring one the country’s many national parks or hiking through the green hills of Al Baha, Saudi will surprise and delight you with a wealth of natural treasures.

Food

Food Traditional Saudi cuisines use fragrant spices and the freshest of local ingredients inspired by the trading heritage of the country. The different types of food are largely tied to the terrain, with many traditional dishes reflecting the ancient trade caravans and nomadic lifestyles of desert dwellers.